A continuación un comentario que puse en la página de sony ericksson dedicada a su nuevo teléfono (que ellos no quieren llamar teléfono, sino objeto) Xperia.
1. gabriel garibay
Your comment will appear in approximately five minutes.Here is the thing: the campaign design is great! This link design is very elegant and yes, pure.
But here comes the problem: when The Sony Ericsson Xperia Pureness desgin team expose the concept they talk as if there isn´t anything around like that. And we all know that your competion is the i pod.
All the concept, strategy and tactis are targeted to hit ipod. I think is fine, and its quite a challenge.
the thing is that: talking a lot of Xperia as something pure, and then talking again without showing us a demo of why and how is this “object” so pure, provokes the contrary reaction:
show me, don´t tell me.
And it´s almost imposible not to remember Apple. Remember: when they launched Ipod they simply (simply) presented a video of the ipod performance with only one finger!
That´s simplicity, and purity.
Dont´get me wrong. I love this links, Black and White designs are distinctive of elegance, simplicity, purity and avant garde. I guess we will have to wait for the demo.
From this point of view, Xperia looks less than and ipod and more as LG touch phones.
thanks for reading this.
ggt gabriel, writer, visual artist, creative director
(Report comment)
Posted at January 24, 2010 at 3:02 pm
I like when Martin Raymond says that people want things made "just for thems".
But I most say that I do not agree on mostly everthing he said. That doesn´t mean that I don´t admire The Future Laboratory work but:
1. He talks of a generation who´s getting trouble handling technology. Well, he´s talking about a generation that doesn´t belong to his target.
Unfortunatly if some people does not get along with technology, they (or we) are going to be outcast automatically from the forecast world. So it is a contradiction that he actually put it as "a problem to consider" because he es thinking and working for the generations that already know how important technology is.
Note: its a little confusing the information you wrote in regards of one new book that is going to be published in 2009??? If you just started with this blog (ok in December) the book already is published or otherwise be published in 2010. Giving this information like that tend to make us feel that you are not updated...so, how some you talk about being well informed?
ggtgabriel,writer,artist.
